19/99 is narrowing the generational beauty gap. 

We make high-performance, multi-purpose, products designed for all skin tones, textures, and stages of life, from ages 19 to 99. We believe that makeup is a tool of expression, not correction.

Our minimalist approach to products allows for maximalist options. Whether you prefer a natural look or expressive colour, our curated assortment of makeup essentials can be used in a multitude of ways. Waste less, do more.