WE ARE NARROWING THE GENERATIONAL BEAUTY GAP
Our age should not define our idea of beauty.
We make high-performance, multi-purpose products designed for those who want to define their own beauty and aren't concerned about what is considered appropriate for their age, position, or status – beauty for everyone from ages 19 to 99.
19/99’s multi-use essentials are designed for building, blending, buffing, smudging, and doing what you want. Makeup is an embellishment, an accessory, and above all, temporary. We embrace and find beauty in the smears, strokes, creases, and the time spent with ourselves to make up or just touch up.
VETTED, MULTI-USE ESSENTIALS
Our minimalist approach to products allows for maximalist options. Whether you prefer a natural look or expressive colour, our curated assortment of makeup essentials can be used in a multitude of ways. We are rethinking how we use and consume colour cosmetics in the era of responsible beauty.
Responsible beauty goes beyond clean ingredients. It is not just about how products affect the user, but also how products, and the creation of products, affect the planet and the people who make them. We are committed to making the most sustainable choices for our ingredients, packaging, and shipping materials. But most important, we create multi-purpose products so that you need to buy less.
Our products are cruelty-free, vegan, and free of synthetic fragrance. We use recycled and recyclable materials wherever possible, and minimize our use of plastics. We are actively sourcing and developing manufacturing processes that create the most sustainable supply chain possible.
We do not adhere to a dogma of beauty. All our products are designed to work on all skin types, skin tones, across all age groups and for all ideas of beauty.
WHO WE ARE
We have a deep love for what cosmetics can do and how they can be used as a form of empowerment and self-expression. After working together in the beauty space for over 10 years, we found ourselves questioning why were we being marketed ‘anti-aging’ creams in our 20s and why there were rules for how we should use makeup.
From this grew the idea of 19/99; a brand that is inclusive of all ideas of beauty. Our mission is to dissolve traditional definitions of beauty to empower individuals to create their own, and change how we use and consume makeup. We acknowledge the societal pressures that generations before us have experienced, and are working together with women who inspire us to change this. To create the foundations of this mission, we’ve worked closely with industry experts Diti Katona, Chief Creative Officer of brand agency Concrete, and Simone Otis, a Toronto based makeup artist and 19/99’s lead makeup artist. We are changing the dialogue around aging, beauty, and how one ‘should’ use makeup; we hope you’ll join us.
- Camille & Stephanie, founders of 19/99 Beauty