WHY?

Why does 19/99 exist? In a youth-obsessed industry that too often exploits personal insecurities, we’re shaping a new narrative where individuals can define their own image of beauty. Whether you’re 19 or 99, we believe in doing what you want.

PRODUCT PHILOSOPHY

We believe you can do more with less. We’re building a toolkit of multi-functional, easy-to-use products that look like a little, but do a whole lot.

19/99’s multi-use essentials are designed for building, blending, buffing, smudging, and doing what you want. Makeup is an embellishment, an accessory, and above all, temporary. We embrace and find beauty in the smears, strokes, creases, and the time spent with ourselves to make up or just to touch up.

Our products are cruelty-free, vegan, and free of synthetic fragrance. We use recycled and recyclable materials wherever possible, and minimize our use of plastics. We believe it’s our responsibility to make good choices.

 

WHO?

We love makeup. We love how it can be used to empower and express. But after working together in the beauty space for over 10 years, we found ourselves questioning the beauty ‘norms’ of how we are supposed to look, how we should age and how we should use makeup.

From this grew 19/99, a brand that is inclusive of all ideals of beauty. Our mission is to tear down traditional definitions of beauty and to allow individuals to create their own. In our quest, we work closely with industry experts Diti Katona and Simone Otis, who shared our frustrations and encouraged our mission. Together we hope to change the dialogue around beauty and how we consume makeup. We hope you’ll join us. 

 

- Camille & Stephanie, founders of 19/99 Beauty