WE ARE NARROWING THE GENERATIONAL BEAUTY GAP

Our age should not define our idea of beauty.

 

 

We make high-performance, multi-purpose products designed for those who want to define their own beauty and aren't concerned about what is considered appropriate for their age, position, or status – beauty for everyone from ages 19 to 99.

19/99’s multi-use essentials are designed for building, blending, buffing, smudging, and doing what you want. Makeup is an embellishment, an accessory, and above all, temporary. We embrace and find beauty in the smears, strokes, creases, and the time spent with ourselves to make up or just touch up.

VETTED, MULTI-USE ESSENTIALS

From lips to eyes to cheeks, all of our products are easy to use and multi-purpose so you can do more with less. We are rethinking how we use and consume colour cosmetics in the era of responsible beauty.

 

 

 

RESPONSIBLE BEAUTY

Responsible beauty goes beyond clean ingredients. It is not only about how products affect the user, but also they affect the planet and the people who make them. We are committed to making the most sustainable choices for our ingredients, packaging, and shipping materials. And most important, we create multi-purpose products so that you need to buy less.

Our products are cruelty-free, vegan, and free of synthetic fragrance. We use recycled and recyclable materials wherever possible, and minimize our use of plastics.

 

 

BEAUTY AGNOSTIC

We do not adhere to a dogma of beauty. All our products are designed to work on all skin types, skin tones, across all age groups and for all ideas of beauty.

 

 

 

WHO WE ARE

We have a deep love for cosmetics, how they can be used to empower and express one’s self. After working together in the beauty space for over 10 years, we found ourselves questioning why there were rules for how we age and how we use makeup.

 

From this grew the idea of 19/99; a brand that is inclusive of all ideas of beauty. Our mission is to dissolve traditional definitions of beauty to empower individuals to create their own, and change how we use and consume makeup. To create the foundations of this mission, we’ve worked closely with industry experts Diti Katona, Chief Creative Officer of brand agency Concrete, and Simone Otis, a Toronto based makeup artist and 19/99’s lead makeup artist. Together we are changing the dialogue around aging, beauty, and how we consume makeup; we hope you’ll join us.

 

 

 

- Camille & Stephanie, founders of 19/99 Beauty