Dr. Alex Box is a beauty futurist, makeup artist and founder of V-Metics, a new virtual cosmetics beauty tool. Known for her avant-garde, art-driven approach, she redefined beauty creating bold, transformative looks that blend art and fashion. In this episode, we discuss makeup as a form of communication and how beauty is being translated into the digital space.
Alex
Who i am and who i'll beI saw this opportunity to use digital as a layer of emotional resonance
Dr. Alex Box is a visionary artist and pioneer of Beauty Futurism, redefining creativity in make-up, beauty and identity. Blending art, science and technology, she is a leader in the discussion of how technology transforms identity in both digital and physical worlds.
Through collaborations with leading fashion and cosmetics brands including Chanel, Alexander McQueen, Shiseido, NARS and Estée Lauder alongside technology giants Google, Microsoft, Samsung and Epic Games, Box brings a deep understanding of the interaction of creativity with technology.
As former Creative Director of groundbreaking cosmetics brand Illamasqua, Dr. Alex Box pushed the company to cult status by challenging beauty norms and championing diversity, while gaining international acclaim and recognition throughout the cultural sphere. Box’s unique visual language has been adopted and showcased by icons such as Lady Gaga, Frank Ocean and Michael Stipe.
Harnessing the intersection between creative technology and beauty, Box has partnered with global brands to launch immersive activations with leading Web3 platforms and metaverse pioneers. As CEO of V-METICS, Dr. Alex Box is now transforming the virtual landscape with V-METICS, the first intuitive virtual cosmetics brand.
Follow:
@thealexbox
@virtual_cosmetics
