A new era of beauty - defined by you. 

Not by age

Not by trend
Not by expectation. 

It belongs to you. 

Beauty is something to explore, express, revisit, reinterpret. Retaliation age is self-directed beauty, without limits, and without labels. 

Whether you're 19 or 99, beauty is yours to define.

We create high-performance, multi-use products for building, buffing, blending, smudging and for doing what you want. 

Our products are formulated to work across skin types and stages of life, with an emphasis on pigmented, cream formulas with a skin-like finish, as well as makeup tools for subtle enhancements. 

Every product is cruelty-free, vegan, and free of synthetic fragrances. We prioritize recycled and recyclable materials while minimizing plastic use.

19/99 is female founded + owned, out of Toronto, with industry visionaries Diti Katona and Simone Otis. We’re challenging outdated standards and reshaping the conversation around beauty and self-expression.

This isn’t just makeup. It’s a new age. And we’d love for you to be part of it.