image description
IN CONVERSATION WITH

Diti

Who I am and who I’ll be
Diti Katona is founding partner and Chief Creative Officer of Concrete Design in Toronto, part of the 19/99 Beauty founding team, and mother to 19/99 co-founder Camille Katona. In this conversation, Diti shares her personal experience with the beauty industry, aging, and outlook on how to navigate mass media and societal pressures, while Camille explains how Diti’s friction with aging was an inspiration behind 19/99.

My children and myself go to the same concerts, we wear the same clothes, we wear the same makeup, we share absolutely everything. That's a cultural shift.

Diti is best known for her elegant and evocative work for Concrete’s clients in beauty, fashion, retail and luxury goods. Revered in the industry as a leader, Diti has lead the creation of the identity for multiple international beauty brands, such as Bite Beauty, Beauty Blender, Velour Lashes, Perricone MD, Josie Maran, and Pai Skincare. Over the years, Diti’s creative work has received numerous awards from juries throughout North America, Europe and Asia, including two lifetime achievement awards. Diti lead the brand identity creation for 19/99 Beauty and remains a close advisor.


Follow Diti at @diti.katona

Learn more about Concrete

There is nothing more beautiful than a flaw. . .pure symmetry is boring.

WHO I AM AND WHO I'LL BE.
NEXT ARTICLE image description

Simone

Who I am and who I’ll be
READ MORE